Media Requirements

pharmacyEXTRA content runs in the main Facebook newsfeed so it appears in the normal feed of consumers who follow their community pharmacy.

META IMAGE SPECS

  • File Type: JPG or PNG

    Ratio: 1.91:1 to 4:5

    Resolution:

    -1:1 ratio: 1440 x 1440 pixels

    -4:5 ratio: 1440 x 1800 pixels

COPY

  • Text: 50-150 characters

  • Headline: 27 characters

If you want your media to get the most distribution and exposure, Facebook recommends using images that contain minimal (no more than 20% text) overlaid text.

VIDEO SPECS

The key specs are noted below. Facebook provides more details if required.

    • File Type: MP4, MOV or GIF

    • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

    • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

    • Resolution:

      1:1 ratio: 1440 x 1440 pixels

      4:5 ratio: 1440 x 1800 pixels